Monday, February 28, 2011

Hornsby Brand Design Wins Gold!

Hornsby Brand Design was awarded four regional Addy awards presented by the Knoxville Advertising Federation at the Crowne Plaza Hotel on Sat. night, Feb. 26, 2011, receiving more first-place golds than any other company in Knoxville with the exception of the largest agency in the region. All were given in recognition of Hornsby Brand Design’s work for Knoxville Area Transit, which included cinematography, website, ad campaign, and a television commercial. More than 200 people were in attendance with more than 300 entries, providing tough competition for all those vying for “gold.”

President of Hornsby Brand Design, Chris Hornsby, said, “It was such an honor to have our work recognized by our peers. Our key strength, creativity, was really highlighted tonight. We’re very passionate about design, because we know it can really make a difference in the delivery of our clients' message.”

The Addy Awards ceremony is the premier event held annually by the Knoxville Advertising Federation (a business organization comprised of leading advertising and marketing professionals), recognizing excellence in creativity in all media. The gold award winners will advance to the American Advertising Federation’s 7th District competition to be held at the Spring Convention in Baton Rouge, LA, April 15-18, 2011.

Friday, February 11, 2011

CARTA Selects Hornsby Brand Design for Its Web Branding Redevelopment

The Chattanooga Area Regional Transportation Authority (CARTA) recently selected Hornsby Brand Design for its web branding makeover and photography along with a five-year hosting contract. Chosen from four competing agencies, Hornsby Brand Design was selected for its “branding expertise,” its prowess with creating “innovative design” combined with its “advanced technological capabilities,” and “extensive knowledge of the transit industry.” The new site will better reflect who CARTA is—a high-tech, city-centered, community-friendly, transit service provider—and increase awareness of the unique and diverse services CARTA offers such as the Incline Railway, downtown parking, and its free zero-emissions electric shuttle (the first in the nation).

Chris Hornsby—president of the Knoxville-based company, Hornsby Brand Design—said, “We are very excited about this opportunity to help CARTA reach its goals and differentiate it from other transits, thereby increasing its brand confidence.”

Presently the agency of record for Knoxville Area Transit (KAT), Hornsby Brand Design continues building and establishing KAT’s brand in conjunction with the new $30 million Knoxville Station Transit Center, which opened August, 2010.