Letter from the Editor: Embrace the 800 lb. Gorilla

Huge predictions are being made for the growth of social media this year. For example, Experian Hitwise ranked Facebook the top-searched term overall out of 1,000 search terms analyzed for 2010. This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches. The term "facebook login" moved up from the 9th spot in 2009 to the second spot in 2010. YouTube was the third most-searched term in 2010, followed by craigslist. Social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches. This is a trend, not a fad.

Let's start the new year out right and put the grand focus on the "800 lb. gorilla in the room." Whether you are just now dipping your toes into the dark rising water or riding the soon to be tsunami, hopefully, you'll find a few interesting and helpful articles on the subject in this quarter's SweetSpot.

As you probably know already, diving into or staying on top of the social media craze is NOT a substitute for doing your business through personal relationships, offering a stellar product and delivering exemplary customer service. It's always about people, listening, and value. After all, that's the foundation of every great brand. However, remember, without the added benefit of social media direction and implementation, your brand could face diminished returns.

So, if you’re already "in"...go deeper...and if you’re not already "in"...your dead. No, not really. Just a little behind, but don’t worry it’s not too late, yet...just get “in” fast before you miss all the fun. Call us if you need help with the integration.

Looking forward to a great new year and as always wishing you the very best in building your brand to new heights.

Best,

Chris Hornsby