Monday, April 30, 2012

Are you Mobilized?

As smart phone usage continues to grow, brands need to extend their communications. Get mobilized! Why? Because there's a huge opportunity to help build customer loyalty on this unique and compelling platform.

Some statistics
  • College graduates (ages 18-35) and those with annual household incomes of $75,000 or more have stronger adoption rates to mobile and are more likely to use smart phones, but every major demographic group is showing growth in the use of mobile devices.
  • 46% of Americans use a smart phone as of February 2012. Two likely factors influencing this growth are: a) The cost of smart phones has gone down significantly and b) businesses are using tablets and mobile apps more for document sharing, and for easy communication with colleagues who are working remotely. Plus, employees are expected to have email and Internet access after hours and outside the office and the easiest way to do this is with mobile. This means that people who aren't necessarily young are adopting the technology as well.

Why should my brand mobilize?
  1. Customers are already on mobile. There is no need to convince consumers that this platform/channel is viable. This saves you both money and time.
  2. Unprecedented potential for access to your customers. Given that people take their smart phones everywhere and it's culturally acceptable to use them anytime, your brands can engage with your customers more frequently and more directly than ever before.
  3. Customers have physical/emotional attachments to their smart phones. When they download an app, they invite a brand into their personal space. With the right mobile experience, brands can become fixtures of an individual's daily routine. The brands that successfully enter this space are the ones that tailor their apps to the user's needs, likes, and behavior.
  4. It's interactive. Now-a-days customers seek conversation (hence the growth of FaceBook and Pinterest). Develop your brand's reputation as being both modern and tech-savvy and responsive to customer opinions. The interaction between your brand and your customer will offer invaluable insights into how you can serve them better and ultimately impact your bottom-line.

Get started Mobilizing today! Build a new mobile site, optimize an old one, and/or start a new campaign.

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