Tuesday, June 9, 2015

4 Steps to Successful Brand Planning

We believe consistent branding, advertising, and marketing are the keys to enjoying short and long-term, sustainable public awareness and participation. Below are our 4 steps to get you there:
  1. Create, gather, and analyze research for strategic meaning. 
  2. Select the factors that will most likely influence your marketing. 
  3. Make a distinction between goals, strategy, and tactics. Goals are desired results systematically achieved through the implementation of the strategy and tactics. Strategy is a big picture view of the entire forest, not the individual trees, of how a goal should be achieved. Tactics are actions you take to execute the strategy. 
  4. Implement these distinctions and heighten your ability to succeed. 

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