Friday, October 9, 2015

5 Ways to Set Your Brand on Fire

Nothing successful in business happens without a plan, especially when it concerns branding. A branding plan is essential to the lifecycle of your business. Here are five reasons why:
  1. Information & Analysis: You gain valuable insight when researching market positions and trends. You find out where you stand in the marketplace, where you stand with your customers, where your competitors stand, what’s the climate like for your product, and what are the market projections. It’s vital to know where you are before you can map out where you’re going.
  2. Differentiation: In gathering the research, certain qualities about your product will begin to rise to the top. You’ll discover differences between your brand and your competitors’. This will form the essence and launching pad for your message. If you’re not different, then you are white noise, and no one will be able to distinguish you from your competitors. Differentiation is key to a brand’s viability.
  3. Leadership alignment: With a brand plan, you will form common objectives for growth and direction, meaning everyone in the company will be using the same map. Everyone, regardless of his or her role, will be on the same page with the same goals in mind.
  4. Appeal, Action, Achieve: A brand plan should include implementation strategies with the end results meeting your objectives. Implementation defines how to appeal to your target, how to speak your target’s language and where they will hear you, thereby giving your brand the tools to achieve its objectives.
  5. Evaluate & Adjust: Brands live and breathe. The plan should as well. It should include measurable benchmarks and tests to see if you are reaching your business objectives. See where the needed growth areas are and make adjustments to strengthen those areas.

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