Monday, April 23, 2018

Cobweb-site Woes? How To Create A Relevant Online Presence

Now-a-days, it’s a widely accepted fact that every business or organization, large or small, should have a website regardless of their engagements. At the very least, customers, prospective employees, vendors, and perhaps even investors need to be able to quickly and easily learn about your business, philosophy, and offerings. It's just part of the cost of doing business.

However, it's NOT enough to just be present. You've gotta be unique AND on-targeted.

“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report


Some sobering stats:
  • 94% of a website user’s first impressions are design-related.*
  • 75% of users admit to assessing a company’s trustworthiness based on their website. Almost half of these visitors say website design is the #1 criterion for discerning the credibility of a company.*
  • 59% of consumers globally would rather engage with content that’s meaningful AND beautifully designed.*
  • 85% of B2B consumers search the web before making purchasing decisions.*

Successful websites consist of the following:

Aesthetics
  • Professionally designed visual appeal
  • Branded content and prospective
  • Targeted approaches that resonate with prospects and convey expertise
  • Promotes positive user engagement, interactivity, and experience
  • Design balance of color, text, and images
  • Professional videos
Organization
  • A user-friendly, navigational funnel
  • A studied hierarchy of information both within the site and on individual pages
  • A thoughtful and easy-to-use search function for prospects
  • Easy-to-use and find contact forms and information
Content
  • Regularly updated information. Creates and uses an editorial content schedule.
  • Invests in an easy-to-use CMS (content management system)
  • Provides resourceful and helpful content that answers client questions efficiently and effectively
  • Uses a blog to demonstrate expertise and to increase visibility
  • Includes company’s business ethics, standards, and goals
  • Includes a powerful "Call to action"
Availability
  • Makes the site responsive (mobile ready and optimized)
  • Integrates social media
  • Makes the site ADA compliant. (For the visual- and hearing-impaired)
  • Makes the site W3C compliant ( World Wide Web Consortium ), the standard bearer for websites with correct and clean markup.
SEO (Search Engine Optimization)
  • SEO Compliant and optimized: Allowing future clients to find them.
  • Tests regularly to ensure pages are operating at their maximum level of functionality

In the end, if you don't fight for something special...you'll never look like the champion you really are.

Call us today for a complete website evaluation and plan. Contact: info@hornsbybrandesign.com


* Sources:
https://www.clarityqst.com/three-hallmarks-of-effective-web-design/