Tuesday, December 6, 2011

We are looking....Are you?

"Within our dreams and aspirations we find our opportunities."
--Sugar Ray Leonard

We're always looking for talented and energetic people. If you wish to contact us about career opportunities at Hornsby Brand Design, please contact us at info@hornsbybrandesign.com.

    "Simply wishing you a very Merry Christmas."

    Wednesday, August 3, 2011

    The SweetSpot: Vol. 7, Is. 3

    Letter from the Editor:
    Genius, Faith, and Perseverance

    Dear Friends,

    Americans love an underdog story, I think mainly because it's rooted in our nation's beginnings—a small group of rebels up against the world's greatest super power. Branding can be a lot like this...the dominant players of a market segment versus the upstarts who challenge their supremacy. These upstarts can sometimes be scruffy, have fewer marketing resources in their arsenal, and a smaller presence of an army in the marketplace. Yet, somehow many of them overcome these obstacles with bold, innovative and risky moves...surprising the competition. This is what I call the challenger mindset.

    In Superbowl XLIV, the Indianapolis Colts were highly favored to beat the underdog New Orleans Saints (who'd never been to the championship game). Trailing 10-6, the Saints kicked off to start the second half. However, rather than make a deep kick, as many expected, the Saints went for the risky and unexpected onside kick. They recovered it. The Saints then drove down field, took the lead and went on to win the game.

    It would be easy to say the Saints' tactics were "desperate" and they won the game on a trick play. However, I think their motives are more about the challenger mindset than one act of desperation. They had persevered and prepared for this very moment and it showed.

    Advertising mogul, David Ogilvy said, "Any fool can put on a deal, but it takes genius, faith, and perseverance to create a brand." Given the current economic environment, it can pay to embrace a challenger mentality. What would you do if you had a limited budget and knew you were going to be outspent by the market leader? Would you get to work, take a risk, get creative, innovate strategically, have faith, and persevere? If you do, no doubt you'd be on the right track to challenging the leader and on your way to becoming the champion!

    Always the best,

    Chris Hornsby


    How's Your Brand Doing?

    How long has it been since you gave your company's brand a real wringing out? Maybe you have been operating under the same brand for years without giving it much consideration. If that's the case, maybe your company's brand has been passed by in light of the all the changes going on within your industry. Maybe the company's brand needs to be repositioned or maybe the firm needs to be re-branded.

    A clear corporate brand provides focus for new business, direction, and organizational support. If you understand who and what you are, a clear corporate brand will provide discipline for the company's new business accrual program as well as which prospects to go after and which prospects not to go after. A clear brand attracts prospects and aids in obtaining new business because it does the following:

    • Shows what you stand for
    • Demonstrates your view of what's important
    • Provides a focal point for all your new business activities
    • Defines a corporate graphics package
    • Offers a social media focus
    • Guides corporate decor
    • Determines corporate stationery & collateral
    • Directs website functionality and design
    • Steers corporate listing on search sites (establishes an SEO strategy)

    This process can be a major learning experience for all involved because it opens up the entire language of branding. Usually we recommend using input from clients and prospects. Find out what they think the key benefits your company offers and which are most important to them. Looking at the company's personality and what that means in terms of fit to clients and prospects is helpful as well. Then pull this information together, and review at a Corporate Brand Retreat. There's a whole new enthusiasm unleashed when everyone at the firm understands the brand, wears it proudly, supports it fully, and helps to build it.

    A Typical Brand Retreat Agenda:
    1. Client input review
    2. Impact of client input on the brand
    3. Who are you now and who do you want to be in the future
    4. The brand building process
    5. The Company's core values, attributes, and personality
    6. The Company's brand competency story
    7. Introduction of the Company's brand
    8. Brand training methods for Company staff
    9. Description for prospects
    10. Business timeline and calendar
    11. Delegation of brand responsibilities
    12. Support materials, content and design
    13. Target market: "A" and "B" lists of prospects
    14. Responsibility for outreach
    15. "First encounter" personnel delegation
    16. Publicity plan delegation
    17. Supplier/media rep open house
    18. Projected economic impact of new business program
    19. New business payout analysis
    20. Staff meeting outline
    21. Client meeting outline
    22. Competitive positioning
    23. Search consultant positioning
    24. New positioning maintenance and sustenance
    25. Building proof
    26. Reasons for believability

    "Mastakes" are the Tuition Fees You Pay for Graduating to Success

    According to Inc. Magazine, rethinking how corporate honors programs are awarded is a fascinating study into what we actually should be motivating and promoting. We have the Oscars, the Emmys, the Tonys, and now the "Screw Ups."

    Actually, SurePayroll's a $23 million on line payroll-processing company based in Glenview, IL, new program is called the SureChoice Awards, a ceremony that rewards the "Best New Mistake," which lures brave employees to nominate themselves with their compelling errors, resulting in more than 40 proud admissions a year. Three place winners are selected with first place receiving $400. The "new" part is emphasized because "there's no award for making the same mistake twice." The award was dreamed up to remind SurePayroll's employees that "in a culture of innovation, failure is always an option. If you don't encourage people to take risks, then you end up with incremetalism forever."


    Word Up: MOST

    Imagine any and every field possible. There are so many brands, so many choices, so many claims, so much clutter that the central challenge for an organization or individual to overcome is to rise above the fray. It's not good enough anymore to be "pretty good" at everything. You have to be the the MOST of something: The MOST elegant, the MOST colorful, the MOST responsive, the MOST accessible. For decades organizations and their leaders were comfortable with strategies and practices that kept them in the middle of the road--that's where the customers were, so that's what felt safe and secure. Today, with so much change and uncertainty, so much pressure and new ways to do things, the middle of the road is the road to nowhere. As Jim Hightower, the colorful Texas populist, is fond of saying, "There's nothing in the middle of the road but yellow stripes and dead armadillos." We might add: companies and their leaders struggling to stand out from the crowd, as they play by the same old rules in a crowded marketplace.

    Are you the MOST of anything?

    Source: William C. Taylor is a cofounder of Fast Company magazine.


    Brand Glossary—Learning the ABC's of Branding


    Crowdsourcing: The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. Jeff Howe, one of the first authors to employee the term, establishes that the concept of crowdsourcing—because it is an open call to an undefined group of people—gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas. For example, the public may be invited to develop a new technology, refine or carry out the steps of an algorithm, or help capture, systematize or analyze large amounts of data. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.


    Things That Make You Say, "Hmm". . . .

    More good reasons to communicate well. . .

    Wait for it...wait for it....
    There! A fishing line that would
    need to reach more than 900 ft.
    below just might be enough said.

    Perhaps AP should hire the 7th grader to write their headlines?


    When you are word-finding...improvise!

    Huh, which way do we go?

    That extra 6 minutes really cleared things up.

    Maybe they wear kilts in this Asian country.


    The Creative Corner:
    Thinking Outside the Box. . .

    Trigger word solutions. An opening between two rooms might trigger the word "door" to an architect, and so goes his design, like every other Tom, Dick, and Harry. But what if his trigger word was "passageway" instead? His design would reflect something much different like maybe a hallway, a tunnel, a courtyard, a trellis, or an air curtain. Different words take us on a different journey in our thoughts and actions. Instead of going with the same ol', same ol', think of new and innovative trigger words to call your idea. What new trigger words can you think of for your solution?


    Hornsby Brand Design

    Hornsby Brand Design specializes in creating sticky brands. They mix the magic of creativity with the logic of business strategy. Hornsby Brand Design has garnered more than 90 local, national and international awards for creative/strategic solutions in print, web development and broadcast, along with being published in Print and How magazines' prestigious design annuals. A few of the regional, national and international organizations Hornsby Brand Design has served are the American Cancer Society, Regal Entertainment Group, Jewelry Television and the Brunswick Boat Group.

    Services provided: Brand Design, Development, Marketing and Surveying, Web Design and Development and PR.


    Contact Us

    Hornsby Brand Design
    P. O. Box 51204
    Knoxville, TN 37950
    Tel: 865-660-7261
    Fax: 865-690-7265
    hornsbybrandesign. com

    Feedback--Ask a question, make a suggestion? E-mail us at  info@hornsbybrandesign.com.

    Go to our website.

    Tuesday, April 26, 2011

    Hornsby Brand Design Receives District Addy Gold and Silver

    Hornsby Brand Design was honored with two district ADDY® awards at the American Advertising Federation’s 7th District ADDY® competition, a professional juried contest for creative excellence, held in Baton Rouge, LA, on April 14-17, 2011. The awarded work was for Knoxville Area Transit’s TV commercial in cinematography (gold) and its website (silver). (See photos attached.) Hornsby Brand Design was only one of two advertising agencies in Knoxville to garner any honors awarded to this market. More than 800 entries from 29 markets across the South were represented, including those in Alabama, Georgia, Louisiana, Mississippi, and Tennessee. Hornsby Brand Design’s Gold Award will move on to the National Awards Competition and Gala to be held in San Diego, CA, June 4, 2011.
    Of the award, Chris Hornsby, president of Hornsby Brand Design, said, "I’m very proud of our team on where we’ve come from and where we’re going, especially considering how stiff the competition was."

    With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing the best advertising of all types, sizes and levels from entrants around the globe. Sponsored by the American Advertising Federation (AAF), it's the only creative awards program administered by the advertising industry for the industry.

    View the award-winning commercial.

    Visit the award-winning website.

    Monday, February 28, 2011

    Hornsby Brand Design Wins Gold!

    Hornsby Brand Design was awarded four regional Addy awards presented by the Knoxville Advertising Federation at the Crowne Plaza Hotel on Sat. night, Feb. 26, 2011, receiving more first-place golds than any other company in Knoxville with the exception of the largest agency in the region. All were given in recognition of Hornsby Brand Design’s work for Knoxville Area Transit, which included cinematography, website, ad campaign, and a television commercial. More than 200 people were in attendance with more than 300 entries, providing tough competition for all those vying for “gold.”

    President of Hornsby Brand Design, Chris Hornsby, said, “It was such an honor to have our work recognized by our peers. Our key strength, creativity, was really highlighted tonight. We’re very passionate about design, because we know it can really make a difference in the delivery of our clients' message.”

    The Addy Awards ceremony is the premier event held annually by the Knoxville Advertising Federation (a business organization comprised of leading advertising and marketing professionals), recognizing excellence in creativity in all media. The gold award winners will advance to the American Advertising Federation’s 7th District competition to be held at the Spring Convention in Baton Rouge, LA, April 15-18, 2011.

    Friday, February 11, 2011

    CARTA Selects Hornsby Brand Design for Its Web Branding Redevelopment

    The Chattanooga Area Regional Transportation Authority (CARTA) recently selected Hornsby Brand Design for its web branding makeover and photography along with a five-year hosting contract. Chosen from four competing agencies, Hornsby Brand Design was selected for its “branding expertise,” its prowess with creating “innovative design” combined with its “advanced technological capabilities,” and “extensive knowledge of the transit industry.” The new site will better reflect who CARTA is—a high-tech, city-centered, community-friendly, transit service provider—and increase awareness of the unique and diverse services CARTA offers such as the Incline Railway, downtown parking, and its free zero-emissions electric shuttle (the first in the nation).

    Chris Hornsby—president of the Knoxville-based company, Hornsby Brand Design—said, “We are very excited about this opportunity to help CARTA reach its goals and differentiate it from other transits, thereby increasing its brand confidence.”

    Presently the agency of record for Knoxville Area Transit (KAT), Hornsby Brand Design continues building and establishing KAT’s brand in conjunction with the new $30 million Knoxville Station Transit Center, which opened August, 2010.

    Friday, January 21, 2011

    The Creative Corner: Thinking Outside the Box

    Play the "What If" game. Magic happens when you play the "What If" game with questions like "What if animals could really talk?" "What if asphalt was color-coded blue or red for a speed limit? Would we call them 'blue tops', and 'red tops'?" "What if men got pregnant like seahorses?" Playing this game can take you on a journey to new ideas. What crazy "What If" question can you ask yourself about your idea?

    Things That Make You Say, "Hmm"....

    U.S. tax dollars at work.


    I'd like a normal man toilet please.


    Put your tin can in, pull your tin can out, 
    put your tin can in, then shake it all about...


    Must be a convenient service for mafia members.


    Rock solid advice.

    In the News

    Who Said We Are Rational?
    An obesity crisis is upon us and the solutions have proven to be stubborn. The most popular government policy proposals have been rooted in the assumption that humans will make self-interested choices in the face of well-designed incentives. That is to say, that we’ll be rational. Selectively imposed taxes, nutritional labeling, and improved access to fresh produce are just three ways that Federal and state governments have—through faith in reason—worked to lure our palates away from the excessive consumption of junk food. By no means have all these efforts failed, but 68 percent of Americans are still overweight or obese. This figure shows no sign of retreat.

    Arrest your Audience
    No, not with handcuffs and a badge, but with simple, compelling images—the critical first step en route to engagement. The most well-crafted message will go to waste unless the audience is delayed long enough to at least consider one key selling point. The image of an elephant riding a wave on a surfboard is as preposterous as a flying pig. Yet we never fail to notice these exercises in creativity.

    Gold Vending Machines Land In Las Vegas
    Another unique and creative venture is the installment of gold vending machines in Las Vegas. At JCK 2010, the jewelry industry’s premiere trade event, the Hon group from Seoul, South Korea, introduced the Gold Rush Kiosk. The Kiosk is a 42-inch touch screen machine that lets customers purchase solid 24K gold bar cards of their preferred weight and size using cash or credit card. Bars are available in six weights, 0.5g/ 1.0g/ 2.0g/ 3.0g/ 5.0g/ 10.0g and will be available for purchase inside of Las Vegas Hotels, casinos, cruise lines, airports, malls, department stores and jewelry stores. Customers can select and alter the design on the card and also create personalized messages and the kiosk comes equipped with a shipping function. Prices for the gold bar cards vary with the global market price of gold. The Hon Group hopes to repeat the successes of this unique idea here as they did in South Korea.

    A Unique Brand Opportunity
    What if I told you about a platform even less cluttered by brands than the iPad’s section of the App Store and that is selling units at 160,000 a day -- more than four times as fast as the iPad...would you be interested in its future? You’d be super excited, right? Well marketers, meet Android. Google has really done an amazing job with Android. When it was first released, it was a pretty poor comparison to the iPhone. In a little under two years from launch, it’s become a very serious competitor to Apple. Despite its commercial success in the market (HTC saw a 63 percent increase in sales from Q2 2009 to Q2 2010), marketers have been slow to embrace the platform. Right now, Android’s Market is about as vacant of brand presence as the App Store was a year and a half ago. Note to marketers: Avoid the competition and get in now, while the gettin’ is good.

    Computer viruses that steal identities are nothing new. But 2010 introduced the world to something potentially far more dangerous: Stuxnet. Stuxnet is the world’s first publicly known cybersuperweapon— a computer program that is able to cross the digital divide and destroy a real-world target. The first target? An Iranian nuclear facilities. But future variants could be used to hammer US critical infrastructure, too, the Congressional Research Service warned in December. Stuxnet was designed to control and destroy industrial control systems and could be activated by merely plugging a thumb drive loaded with the weapon into the target’s computer system. It "threatens to cause harm to many activities deemed critical to the basic functioning of modern society," the Congressional Reseach Service reported Dec. 9.

    Talking it up, Facebook Style...What's Really Being Said?

    Facebook recently examined how status updates are worded and what this says about the user. The following is what they found.

    Younger people: Are more apt to express negative emotions such as anger as well as swear more. They talk about themselves and use such pronouns as "I" or "my" more often. They talk more about school.

    Older people: Write longer updates and gravitate towards standard English, using prepositions and articles. They also talk more about their families and other people.

    Popular people: Use the pronoun "you" more as well as other second person pronouns. Write longer updates and talk about sports and music. They stay away from talk about their families and are less emotional overall. They use fewer past tense verbs as well as words related to time.

    Time of day: People tend to talk about what they are (or should be) doing at a particular time of day. People talk about sleep more at night, with such comments peaking at 4 am ET. Talk about work or school is higher in the morning. Comments about social or leisure activities increase as the day goes on.

    Positive/negative words: People use positive emotional words more in the morning. As the day wears on the words become more negative. Status updates with positive emotional words receive more "likes"; those with negative emotional words receive less "likes". Positive emotional updates receive fewer comments while negative emotional updates receive more comments.

    Miscellaneous: People tend to "like" a religious comment rather than comment on it. There is a correlation between how much a person uses certain words, and how much his or her friends do. Status updates that use lots of pronouns receive more of both types of feedback. The one word category that correlates most negatively with both "likes" and comments? "Sleep."

    2 Ways to Blog with Purpose!

    Blogging has grown steadily over the past five years and it appears from the historical data it's going to be a terrific business to start.  From 2011 to 2012 the amount of WordPress posts grew over 50% from 177 million to 352 million.    
    As the history suggests, we can project the 2014 trends will surpass more than 500 Million WordPress posts (and this doesn't count the other blog hosts). That's tremendous growth and provides you as a blogger with a tremendous opportunity to capture a piece of this growing market.
    - See more at: http://www.business-ideas-connection.com/blogging-trends.html#sthash.9j2y9i82.dpuf
    Updated 12/01/14

    Blogging has grown significantly in the last five years and has become a great content marketing tool for businesses. In fact, WordPress reports that more than 409 million people view more than 17.4 billion pages each month. (https://wordpress.com/activity/)

    Numbers don't lie. As of early 2011, there were around 156 million public blogs in existence. (Credit: "BlogPulse". The Nielsen Company. February 16, 2011.) That number grew to 172 million on Tumblr and 75.8 million WordPress blogs in 2014 according to their own stats respectively. While Blogger is the most popular blogging service used today, it does not offer public statistics.
    Blogging has grown steadily over the past five years and it appears from the historical data it's going to be a terrific business to start.  From 2011 to 2012 the amount of WordPress posts grew over 50% from 177 million to 352 million.    
    As the history suggests, we can project the 2014 trends will surpass more than 500 Million WordPress posts (and this doesn't count the other blog hosts). That's tremendous growth and provides you as a blogger with a tremendous opportunity to capture a piece of this growing market.
    - See more at: http://www.business-ideas-connection.com/blogging-trends.html#sthash.9j2y9i82.dpuf
    Blogging has grown steadily over the past five years and it appears from the historical data it's going to be a terrific business to start.  From 2011 to 2012 the amount of WordPress posts grew over 50% from 177 million to 352 million.    
    As the history suggests, we can project the 2014 trends will surpass more than 500 Million WordPress posts (and this doesn't count the other blog hosts). That's tremendous growth and provides you as a blogger with a tremendous opportunity to capture a piece of this growing market.
    - See more at: http://www.business-ideas-connection.com/blogging-trends.html#sthash.9j2y9i82.dpuf

    Many brands perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving overall customer service. As your business puts more resources into this form of marketing, the following 2 tips will be of value to you.

    1. Create an editorial schedule. This will help you stay smart about content and help keep your writers on track and will most likely meet customer and business needs, giving an element of predictability to your readers. For example: Mondays might focus on a message from the CEO or other business leaders. (If they don’t have time to write it, interview them over the phone and write it for them.) Tuesdays and Thursdays can be wildcards or days where you don’t post at all. Wednesdays might be for helpful tips posted about your product or service. Fridays might be a news roundup for the week. Other suggestions could include interviews and guest posts (from internal sources, marketing partners, customers, etc.).
    2. Encourage yourself with the following. Business blogs that have at least 11 articles posted will generate an average of three leads. Blogs that reach the 12-23 threshold rise to ten leads. Blogs with 24-51 articles generate an average of 13 leads, and blogs with 52 posted articles generate an average of 23 leads according to Hubspot. This represents a 77% lead growth, more than twice the 30% lead growth that occurs when the number of posted blog articles reaches 24. If these stats hold true you’ll be on your way in no time to generating significant brand growth.

    10 Tips for Better Synergy Between E-mail & Social Media Campaigns

    Remember, even if it’s the same customer, they have different expectations from e-mail and social media. In very general terms, e-mail is a great way to blast out a short message indicating a sale, or offering a coupon, or offering a chance to sign up for something or a newsletter. All of these ideas are extremely effective when they are purposeful.

    Social media, by contrast, is more innovative and flexible. Brands have the ability to experiment more. In short, brands should not repurpose the same message in e-mail and social media—consumers will get bored and unsubscribe. However, in some cases, content can be shared but usually in different forms. So how do I integrate the two? Glad you asked. Below are a few tips.

    1. Promote Facebook games, applications, and competitions in e-mail and on Twitter.
    2. Feature winners of Facebook competitions in your e-mail newsletter.
    3. Tweet about exclusive content that’s only available to e-mail subscribers.
    4. Promote exclusive deals on Facebook and Twitter, but make it only available to e-mail subscribers.
    5. Post links to web versions of your best e-mails on Facebook and Twitter.
    6. Include "Like" and "Follow" buttons in e-mail newsletters and promotions.
    7. Include links to your Twitter and Facebook pages in e-mail newsletters.
    8. Collect e-mail addresses at the point of conversion for consumers who link to your site from Facebook and Twitter.
    9. Include questions posted on Twitter and Facebook in your e-mails, and then answer them.
    10. Encourage e-mail subscribers to post questions on Facebook and/or Twitter.

    3 Ways to Get More Facebook Fans and Keep 'Em

    Nowadays getting and keeping your Facebook fans is extremely important for your brand. Not so you can brag about how many "fans" you have, but to utilize this connection to maximize your brand's future growth possibilities. Below are three ways you can do just that.
    1. Build awareness: Market your Facebook page every chance you get through your website’s landing pages, your e-mail communications, and your online and offline advertising. Note: One small Facebook icon at the bottom of your website doesn’t cut it anymore. Bottomline? Integrate a Facebook call-to-action into your marketing communications plan.
    2. Convert your traffic (from visitors to fans): The Facebook "wall" is the default landing spot for all Facebook pages. If this is all your brand creates you will be missing a huge branding opportunity to convert your visitors to fans. Facebook allows a page administrator to designate alternative landing tabs ("Welcome" pages, etc.) for new visitors. This is your best opportunity to maximize and convert your visitors. Your new Facebook "Welcome" page should welcome new visitors and give them a clearly defined call-to-action to become a fan. This can be a simple or complicated page. Some brands offer exclusive content when you become a fan, and others promote a contest or sweepstakes. And some manage to do it all. Whatever the case, always clearly communicated your brand’s benefits.
    3. Engage your fans and they will engage your brand: Easier said than done, right? RIGHT! But, start here: Listen to your fan. Serve content your fans want. Simply regurgitating existing content and reposting on Facebook offers no reason for your fans to engage. Include discussion boards, notes, stories, photos, questions, videos, reviews, events, and/or custom applications and tabs, etc. Facebook can deliver a huge amount of customer interaction with your brand. If you want your fans to engage, ask for their opinions. Post questions, run surveys, etc. And remember, every time a fan responds to or "likes" your post, that information is shared with their friends. This is where the amazing reach of Facebook comes into play.

     Focus on your fans and potential fans by offering engaging content that matters most to them and you’ll begin to build a solid and effective brand communications platform that you can leverage time and again.

    Letter from the Editor: Embrace the 800 lb. Gorilla

    Huge predictions are being made for the growth of social media this year. For example, Experian Hitwise ranked Facebook the top-searched term overall out of 1,000 search terms analyzed for 2010. This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches. The term "facebook login" moved up from the 9th spot in 2009 to the second spot in 2010. YouTube was the third most-searched term in 2010, followed by craigslist. Social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches. This is a trend, not a fad.

    Let's start the new year out right and put the grand focus on the "800 lb. gorilla in the room." Whether you are just now dipping your toes into the dark rising water or riding the soon to be tsunami, hopefully, you'll find a few interesting and helpful articles on the subject in this quarter's SweetSpot.

    As you probably know already, diving into or staying on top of the social media craze is NOT a substitute for doing your business through personal relationships, offering a stellar product and delivering exemplary customer service. It's always about people, listening, and value. After all, that's the foundation of every great brand. However, remember, without the added benefit of social media direction and implementation, your brand could face diminished returns.

    So, if you’re already "in"...go deeper...and if you’re not already "in"...your dead. No, not really. Just a little behind, but don’t worry it’s not too late, yet...just get “in” fast before you miss all the fun. Call us if you need help with the integration.

    Looking forward to a great new year and as always wishing you the very best in building your brand to new heights.


    Chris Hornsby