No matter what industry you're in and no matter how small or big your company or organization is, you will benefit from press release distribution. You have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. But of course, you can't get it, if you don't tell it.
- Press releases are inexpensive.
Whether you write your own or hire a professional with a distribution service, it's always less than paid advertising. - Press releases boost your company's visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mind share. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.
- Press releases can establish you as an industry expert.
Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they're likelier to buy from you. But being an expert is also good for media relations. Whenever the media needs someone to comment on a story related to your industry, you want to be the first person they call. - Press releases spread your name far and wide.
However, target smaller local media outlets first. One of the reasons is that most major media outlets receive a significant percentage of their stories from local media outlets throughout the world. That's how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next. - Press releases keep potential customers and investors up-to-date.
Press releases highlighting the successes and advancements made by your company or organization can be powerful tools for attracting customers, investors, and advocates.
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