Thursday, December 17, 2015

Buy Now! Virtual Shopping Carts

See something on a billboard you want? “Add to cart.” Hear about a product on the radio or TV that you want for your spouse? Forget going to the website to purchase it. Just “add to cart” on your smart phone. Reading a magazine in the dentist’s office and like the smell of that cologne? Use your mobile wallet on the spot and "add to cart."

Powa Technologies (UK) touts itself as the company "providing innovative new sales channels that help customers save time and money." It uses QR-code-like images in printed materials and inaudible signals for TV and radio ads (all dubbed "PowaTags") that will instantly put the advertised product into a universal shopping cart app for purchase.

CEO Dan Wagner says of the technology, "We’re the veneer that fits between the consumer, the brand, and the retailer to make [buying] easier...The credit card firms like it. The banks and retailers like it. The brands like it. And the media owners love it."

Launched in March, 2014, Powa says it now has 1,200 brands and retailers signed up to the system with app downloads numbering in the low hundred thousands. Early December The Mall on Xbox One partnered with Powa exclusively to enhance its users' shopping experience. In mid-December, it formed a "10-year strategic alliance"deal with China UnionPay to avail this technology across mainland China.

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