Friday, October 5, 2018

4 Steps to Successful Word of Mouth Marketing (Hint: It's More Than Just Being "Liked.")

According to Nielsen, 92% of consumers follow recommendations from friends and family more than ALL other forms of advertising. According to the American Marketing Association (AMA) in a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it.

So, if marketers really believe Word of Mouth Marketing (WOMM) is so effective, then why aren’t they implementing it more?

In short, many brands are too caught up in collecting numbers (any kind of fan) instead of collecting AND connecting with fewer, but more passionate fans (a specific kind of fan). And if you didn’t know already, “passion” is exponentially more effective than the former.

Being “loved” wins over being “liked” every time.


1) Identify
Who and where are your influencers? This will be your basis for building a long term relationship, NOT pitching them on a one time deal. Your “friends” are the ones who will take your WOMM to another level.

2) Listen
What are they saying about your brand? Turn “I” into “WE”. Be part of their conversation and respond accordingly.

3) Provide
Give them reasons to talk about your incredible products and outstanding service. Go even further and share insider knowledge and exciting (sharable) stories and facts. By really listening you’ll learn to understand your customer’s likes (what drives them) and then be able to provide them what they need.

Your end goal? Create trust.

4) Enable
Engage them by letting them know that their opinions are important to you. Develop experiences that are actionable: Give them ways to share through innovative campaigns, creative incentives, and participatory events. Be sure to remember to always use the 90/10 rule. 90% is about them and 10% is sharing your brand message. This will enable them to become your personal brand evangelist, paving the way for your cause.

Winning the battle of Word Of Mouth Marketing by making your brand “the most recommended” requires not only a commitment to a creative strategy, but an aggressive implementation plan, and the wait time it takes to grow it.

And remember...If people aren’t talking about you, they’re forgetting about you.” - Unknown

Contact Hornsby Brand Design at today and learn more about how you can start your own WOMM campaign.


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