Friday, October 5, 2018

Online Video Marketing: 3 Tips You Need To Know

1st, the Facts
  • 4Xs as many customers would rather watch a video about a product than read about it.
  • 50% of Internet users look for videos related to a product before visiting a store.
  • Men spend 40% more time watching videos on the Internet than women. Videos no more than 2 minutes long get the most engagement.
  • 85% of Facebook videos are watched without sound.
  • Video on a landing page can increase conversions by 80% or more.

Now, the 3 Tips

1) Strategically Plan
This will help you leverage the powerful marketing path of video. Determine what type of video you will need and why. For example, should you create a video that showcases your product, builds awareness, publicizes a special event, or educates your customer? Then ask why one or the other will make a difference? Outline your goals, objectives, target, budget, due date, and other requirements for each individual video in order to track your success.

2) The Story Is Always First. Always.
Center around the value your product/service offers your potential client instead of the sale. Always speak to their desires and needs. You’ve only got :08 seconds to capture their attention before they click away, so make it the best, most interesting short/long form video possible. Use your money wisely, because boring is for losers.

3) Don’t Play Hide 'N Seek
Help your target find you online by implementing the following SEO recommendations.
  • Be sure to create a video interface on your website (limits disk usage), and also post it on all your social media pages.
  • Make sure it is easily sharable by adding the correct tags and SEO requirements.
  • Make sure it has detailed written descriptions of its content and relevant key words. This will help search engine spiders categorize and catalog your campaign.
Video best practices suggest that strategy and creativity go hand-in-hand. And besides that, evidence shows that customers love to ride the video train!

So, if you want your video(s) to continue to get results, then you must plan, tell your story, broadcast your product, engage your customer, and repeat. If done correctly, you’ll continue to stay on track, stop-after-stop along your journey.

For more information on how to get on board, contact


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