Friday, February 11, 2011

CARTA Selects Hornsby Brand Design for Its Web Branding Redevelopment

The Chattanooga Area Regional Transportation Authority (CARTA) recently selected Hornsby Brand Design for its web branding makeover and photography along with a five-year hosting contract. Chosen from four competing agencies, Hornsby Brand Design was selected for its “branding expertise,” its prowess with creating “innovative design” combined with its “advanced technological capabilities,” and “extensive knowledge of the transit industry.” The new site will better reflect who CARTA is—a high-tech, city-centered, community-friendly, transit service provider—and increase awareness of the unique and diverse services CARTA offers such as the Incline Railway, downtown parking, and its free zero-emissions electric shuttle (the first in the nation).

Chris Hornsby—president of the Knoxville-based company, Hornsby Brand Design—said, “We are very excited about this opportunity to help CARTA reach its goals and differentiate it from other transits, thereby increasing its brand confidence.”

Presently the agency of record for Knoxville Area Transit (KAT), Hornsby Brand Design continues building and establishing KAT’s brand in conjunction with the new $30 million Knoxville Station Transit Center, which opened August, 2010.

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