Slogans like "Melts in your mouth, not
in your hands.", "Breakfast of champions," and "When it rains, it pours.", and "He likes it! Hey, Mikey!" have all stood the test of time and even evoke feelings of nostalgia in some of us, not to mention a longlasting, heightened sense of brand awareness. These examples show that when your brand has a great slogan, good things happen.
For a trip down memory lane and just for kicks, click on the image below and test yourself to see how many slogans you remember. By the way, just in case you didn't know, the slogans above are M&Ms, Wheaties, Morton Salt, and Life Cereal.
Go here to test yourself online.
Download a pdf copy with an answer key attached.
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