2 Ways to Blog with Purpose!

Blogging has grown steadily over the past five years and it appears from the historical data it's going to be a terrific business to start.  From 2011 to 2012 the amount of WordPress posts grew over 50% from 177 million to 352 million.    

As the history suggests, we can project the 2014 trends will surpass more than 500 Million WordPress posts (and this doesn't count the other blog hosts). That's tremendous growth and provides you as a blogger with a tremendous opportunity to capture a piece of this growing market.
- See more at: http://www.business-ideas-connection.com/blogging-trends.html#sthash.9j2y9i82.dpuf

Updated 12/01/14

Blogging has grown significantly in the last five years and has become a great content marketing tool for businesses. In fact, WordPress reports that more than 409 million people view more than 17.4 billion pages each month. (https://wordpress.com/activity/)

Numbers don't lie. As of early 2011, there were around 156 million public blogs in existence. (Credit: "BlogPulse". The Nielsen Company. February 16, 2011.) That number grew to 172 million on Tumblr and 75.8 million WordPress blogs in 2014 according to their own stats respectively. While Blogger is the most popular blogging service used today, it does not offer public statistics.

Blogging has grown steadily over the past five years and it appears from the historical data it's going to be a terrific business to start.  From 2011 to 2012 the amount of WordPress posts grew over 50% from 177 million to 352 million.    

As the history suggests, we can project the 2014 trends will surpass more than 500 Million WordPress posts (and this doesn't count the other blog hosts). That's tremendous growth and provides you as a blogger with a tremendous opportunity to capture a piece of this growing market.
- See more at: http://www.business-ideas-connection.com/blogging-trends.html#sthash.9j2y9i82.dpuf

Blogging has grown steadily over the past five years and it appears from the historical data it's going to be a terrific business to start.  From 2011 to 2012 the amount of WordPress posts grew over 50% from 177 million to 352 million.    

As the history suggests, we can project the 2014 trends will surpass more than 500 Million WordPress posts (and this doesn't count the other blog hosts). That's tremendous growth and provides you as a blogger with a tremendous opportunity to capture a piece of this growing market.
- See more at: http://www.business-ideas-connection.com/blogging-trends.html#sthash.9j2y9i82.dpuf

Many brands perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving overall customer service. As your business puts more resources into this form of marketing, the following 2 tips will be of value to you.

1. Create an editorial schedule. This will help you stay smart about content and help keep your writers on track and will most likely meet customer and business needs, giving an element of predictability to your readers. For example: Mondays might focus on a message from the CEO or other business leaders. (If they don’t have time to write it, interview them over the phone and write it for them.) Tuesdays and Thursdays can be wildcards or days where you don’t post at all. Wednesdays might be for helpful tips posted about your product or service. Fridays might be a news roundup for the week. Other suggestions could include interviews and guest posts (from internal sources, marketing partners, customers, etc.).
2. Encourage yourself with the following. Business blogs that have at least 11 articles posted will generate an average of three leads. Blogs that reach the 12-23 threshold rise to ten leads. Blogs with 24-51 articles generate an average of 13 leads, and blogs with 52 posted articles generate an average of 23 leads according to Hubspot. This represents a 77% lead growth, more than twice the 30% lead growth that occurs when the number of posted blog articles reaches 24. If these stats hold true you’ll be on your way in no time to generating significant brand growth.