Google Panda: Improve Your SEO Rankings with Google’s 23 Tips

In Feb. 2011, Google introduced Google Panda, an SEO algorithm using AI (artificial intelligence) that gave preference to quality websites over lean ones or ones that contained lots of advertising. (The new criteria for quality includes design, trustworthiness, speed, and return rates. It does this by ranking the site as a whole, instead of individual pages as was once the norm.) The main purpose was to level the playing field and penalize sites that are using duplicate content and link building.

In fact, in its continuous climb for a better, quality Internet, Google released another significant improvement in SEO on May 27, 2013. According to Google,

“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” 

This statement replaced the previous line, which read,

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

So in light of this, what are some practical tips on building a quality site that will rank on the first page? Google's number one is to ensure that your site provides high quality content. The better the quality and quantity of content, the higher you will rank in Google. Basically, you need to ask yourself what will the average user find useful when they search for a keyword related to your site.

To help with this endeavor, Google offers twenty-three tips without, of course, revealing their top-secret algorithms in their official blog: http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

Upon reflection, Google Panda is actually in line with our branding philosophy here at Hornsby Brand Design, which is to build trust, offer quality, originality, professional design, and attention to detail. Basically, a successful site is user-centric.

Let us know if we can help with SEO implementation that will make your content king.