Tuesday, July 2, 2013

Online Reviews: How Important are They?

Bright Local just released the findings from its Local Consumers Review Survey 2013, revealing that 67% of consumers read up to 6 online reviews before deciding on a product or service.

According to the Survey,

“Consumers are forming opinions faster now than before. They are reading less reviews before they decide if they trust and want to use a local business.
“This means that local businesses need to manage their online reputation even more closely than before. They need to ensure that their most recent reviews are positive because this is what they are being judged on. They need to ‘manage’ out bad reviews and focus on generating regular, fresh, positive reviews.”

Additionally, the Survey found that 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012).

“Consumers are becoming more trusting of online reviews and using them to form opinions (both positive & negative) about local businesses. These entities can’t afford to let their online reputations lie idle or unmanaged as a negative reputation will directly impact customer acquisition and ultimately their revenue.”

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