Tuesday, July 2, 2013

Creative Corner: Thinking Outside the Box

"If you don't like what they're saying about you, change the subject." -Don Draper

Even though Don Draper is a fictitious character from the Mad Men TV show, this advertising truism has stood the test of time. If you don't like what's being said about your brand, change the subject and talk about something else. Be bold enough to take command of the conversation and alter the story.

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